TVision Insights

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TVision

TV rating is the most important number in the $70 billion TV ad market, but there has been no innovation in how we deliver, target or measure TV ads in decades. TVision leverages state-of-the-art computer vision technology to passively collect viewer behavior, demographic, emotional affect, and attention by utilizing sensors in the actual living room. This data is extremely valuable to advertisers and media-planning agencies who today have no real-time measurement of their advertisement’s effectiveness once it airs. Networks have found tremendous value in our product, using our data to understand the engagement of their programming and commercial pods versus competing networks, and providing additional insight on their top performing advertisers. Programmatic TV is growing rapidly, but there is no effective data source to enable audience targeting. Our real-time audience data enables effective targeting in programmatic TV, and bridges the data-gap between digital media and TV.

http://tvisioninsights.com/